Make it Digital: Lady Martha Lane-Fox Leading the UK to a Brave New World
sciencemuseum.org.uk |
Fox delivered a fierce and insightfully forward-thinking
lecture on the role digital technology has to play in modern day, UK society.
She outlined the government’s lack of engagement with the potential power of digital
technology and bravely claimed that the UK, with a few tweaks, could become
world-leading in the field. The silence that followed her opening statement
rang ‘How?’ through the air. She suggested that there are three areas in need
of drastic progress, not quite simple ones to address, but, in the light of her
lecture, obviously in need of change. Punctuating her petition plea, Lady
Lane-Fox states:
The scheme is called Dot Everyone. The title hones in on the
underlying message, constant throughout her prescriptions; accessibility and
safe, straight-forward use on the internet.
She believes, once implemented, these three improvements
will fast-track us citizens of the UK, and more broadly, the world, to the
front line of digital innovation. Firstly, improving “our understanding of the internet at all levels of our society”;
Secondly, “getting more women involved in
technology”; and thirdly, addressing what she describes as “the genuinely new and thorny ethical and
moral issues the internet has created”.
Following her lecture, the BBC have kick started their ‘Make
it Digital’ campaign, which looks to support and drive forward Lane’s three
primary precepts. They have sparked a whole range of programs to engage the
public with the digital age and turn consumers into creators. From partnering
with numerous small businesses to equip all 11-12 year olds with ‘Micro-bits’
to tinker with, to a digital traineeship that will cater for up to 5,000 of the
country’s young and unemployed.
And the list goes on. This movement, whilst progressing, is
nowhere near the size that it needs to be to make the massive improvements
Martha Lane Fox has promised. But the prospects look promising and by signing
the petition you can play the first hand of part in this national evolution.
To see Lady Lane-Fox’s full lecture CLICK HERE.
To sign the petition for a more forward thinking, digital society CLICK HERE, please.
Leo Donnelly
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
To see Lady Lane-Fox’s full lecture CLICK HERE.
To sign the petition for a more forward thinking, digital society CLICK HERE, please.
Leo Donnelly
Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Make it Digital: Lady Martha Lane-Fox Leading the UK to a Brave New World
Reviewed by Unknown
on
Wednesday, April 08, 2015
Rating: