Russell Brand Provides Politicians With Platform to Engage the Disengaged
Rising revolutionary Russell Brand has single-handedly
landed two interviews that may prove incredibly important to the U.K election.
The semi-formal conversations have been exclusively released on YouTube and are
clocking up views in their hundreds and thousands.
He has provided a platform for politicians to speak to, what
is assumed to be, the most centralised convergence of non-voters; an untapped
market and a chance to blood the apathetic.
Brand has three million likes on his Facebook page, over one
million Youtube subscribers and ranks a shocking 2nd in the
Independent’s 10 most politically influential people in the UK, only falling behind David Cameron, the
current Prime Minister. He has successfully adapted his success to social media
making him a model of modern popularity. He also ranks 4th on the list of the world’s most influentialthinkers and is now, therefore, a necessary component in any successful
political campaign, whether through refute or alliance.
With his loud and
critical political opinions there must have been a pretty high level of
discomfort when shaking hands before the interviews. Only days before he hooked
up with Ed Miliband he referred to him as “sort of wonky, but wonky in loads of
ways, like he embodies wonkiness”, but let’s be fair, it could have been a lot
worse; in terms of Russell political hit list, Miliband ranks safely far down.
In the most recent
interview with Natalie Bennett and Caroline Lucas they touched upon the role of
social media in today’s society.
Natalie Bennett suggested social media be used
to set up a “people’s constitutional convention”, or, national discussions
based on reforming modern politics, in a bid to have everybody “Feed into the
process” Russell highlighted the pageantry of politics and parliament, alluding
to the over formality being used as tool to keep us underclasses a little
confused and intimidated, thus less likely to challenge it. He replied to
Bennett’s point with “It’s almost like politics is conducted under this ludicrous
pretence that we don’t live in this social media driven communicative world.”
That’s not to say politicians are ignoring social media, we have previously
posted the main party’s social media expenditure, it was high. All seem to use
it to market their campaigns, but when it comes to hearing the voice of the
public, social media’s functionality and potential are being plainly ignored.
It seems that Brand and the Greens feel social media could contain almost all
we need for policy and national discussion.
Imagine, one day
manifestos for Facebook, or question time on Twitter, campaigns on Pintrest and elections through Instagram. Who knows! But we do know the roar from social
media can’t be ignored for long. Before long, it has to go both ways, not just with end of advertising in mind, but a tool for engagement and eager ears.
Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Russell Brand Provides Politicians With Platform to Engage the Disengaged
Reviewed by Unknown
on
Saturday, May 02, 2015
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