Spotify Join Starbucks to Introduce Crowd Sourced Music
Last week we saw an unlikely pairing take place between YouTube
and KitKat and this week we see it happening again. Starbucks are joining with
Spotify to start what they call “a next-generation music ecosystem.”
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| soundtrackyourbrand.com |
At this point, we can gather that the point of this pairing is to make music more accessible,
discoverable and interactive in the 7,000 Starbucks stores in the US. But don't worry, the
UK and Canada are set to follow soon.
Come September time, the stores will have access to a free subscription of Spotify’s Premium service (which normally
costs $10 a month).
CEO, Daniel Ek said in a conference call that the aim is to
make the barista the D.J. whilst also giving the customers a role to play. I’m
not sure how they’ll go about it exactly, but there will be a way you can
request songs as a customer. That should help build a real community spirit in
the stores, whilst also avoiding that nightmarish, "same 10 songs on repeat" scenario you tend to get at chains like this.
Spotify have been facing a lot of negativity in the media
recently and are desperately trying to get a few more paying customers to its
service. Meanwhile, Starbucks are renowned for their ability to get their
customers to buy more than just a coffee at the checkout.
Their App / Song of the Week promotions and CDs of the store
soundtrack have always washed down quite nicely with a grande caffe latte.
There have also been mutterings that Starbucks might offer
free coffee to the paying customers of Spotify, so there’s an even bigger
incentive. Who says no to free coffee?
Overall, I have to say that Spotify and Starbucks have
really hit the spot with this heavenly combination. Starbucks are musically
minded and Spotify will go down great with their target audience.
Before we know it, all major sharing networks will be coupling
off with big brands in a bid to be the next KitKat/YouTube, Starbucks/Spotify combo.
Just like Inspector Lee and Detective Carter in Rush Hour, like Will and Carlton in Fresh Prince, like Marlin and Dory in Finding Nemo, at first you’ll think “hell nawww,” but then
you will realise the inevitability of the partnership and you won’t be able to imagine
a match more perfect.
So who’s next?
Apple going with Tropicana is at a general 5-1 chance for
the next pairing, that is just behind the 9-4 favourite to win Twitter/Nandos union.
Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team. She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF
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Spotify Join Starbucks to Introduce Crowd Sourced Music
Reviewed by Unknown
on
Thursday, May 21, 2015
Rating:
Reviewed by Unknown
on
Thursday, May 21, 2015
Rating:
Unknown
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