#TheBigTweet – Missing People Use Celebrities to Signal Boost Twitter Appeals
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| twitter.com |
More often than not, I wouldn’t characterise heavily followed celebrity Twitter accounts as much more than disproportionate, bloated culture vacuums, violently whirling inconsequential dirge about shopping trips and photoshoots around like a tornado that just sucked up the Hello Magazine printing press. It’s a shame when you think about the amount of good work that famous faces could do with Twitter, considering the millions of others who follow them so religiously.
Keep retweeting all of @missingpeople's appeal to bring these missing people back to their families and loved ones #TheBigTweet
— Perrie Edwards (@PerrieLittleMix) May 25, 2015
Every now and again though, it does happen, as it has with
#TheBigTweet. Yesterday (Monday 25th of May) an armada of famous
Twitter users retweeted appeals from the Missing People Twitter account in a
bid to significantly strengthen their reach, as well as directing more users
towards the charity. Players included J.K. Rowling, Stephen Fry, Simon Cowell, Michael
Sheen and most notably Kate McCann, who commented that the campaign “harnesses
social media for good”, as well as writing a piece in The Sun encouraging more
people to get involved.
Please keep RTing details of missing people! Today is International Missing Children Day and we can help! @missingpeople #TheBigTweet
— J.K. Rowling (@jk_rowling) May 25, 2015
Last year the campaign amassed some 58,000 retweets and 2
missing children were found as a direct result. That might not seem like much
in the grand scheme of things, but it testifies to just how much good work can
be done via social media signal boosting. Numerous other charities and
awareness campaigners have started using Twitter, Facebook, Tumblr and others
in such a way, from drives to encourage charitable donations (like Facebook’s recent Nepal initiative) to circulating, online PSAs about things like the recovery
position or how to recognise when someone is drowning (and how to help them).
It's that time of year again - @missingpeople's #TheBigTweet Hopefully we can reunite more missing children with their families this year
— Simon Cowell (@SimonCowell) May 24, 2015
Really and truly, something so massively important and
thoroughly deserving of increased exposure shouldn’t be confined to a single
day, but it’s a start. Social media is a malleable, powerful tool for all kinds
of humanitarian causes work like this will set a precedent for others to follow. Signal
boosting is as simple as finding the right cause and appealing to the right
people and despite all the offal most celebs usually dole out on Twitter, they
will always step up when given the chance to support a pertinent issue.
Morning "Let's help find some missing kids today. Follow @missingpeople and RT their appeals #TheBigTweet xx"
— Katie Price (@MissKatiePrice) May 25, 2015
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
#TheBigTweet – Missing People Use Celebrities to Signal Boost Twitter Appeals
Reviewed by Unknown
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Tuesday, May 26, 2015
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Reviewed by Unknown
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Tuesday, May 26, 2015
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