Apple Attacks Google Saying "Recycle Your Android"

During the World Wide Developers Conference on Monday, Apple unveiled a number of new products that made Apple's thoughts on Google very clear. Most of these updates and tweaks reduced Apple's dependency on Google and restricted Google's ability to poach users from Apple's own ecosystem.

A new app that clearly takes a stab at Google, as the smartphone market reaches all time high competition in development markets, is "move to iOS". It's exactly how it sounds, Apple has created an app that makes it easier for users to move from Android to iOS. The app wirelessly transfers data from Android devices to iOS9 iPhones and iPads, also offering a step-by-step guide to ease the transition.

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"Move to iOS" will securely transfer contacts, messages, calendars, mail accounts and media from a Samsung, HTC and all other Android phones. For apps, it looks at what's on your Android phone and offers to download the iOS counterparts. 

It's believed that the app will be available in Playstore when the iOS 9 is released on the 30th of June. Apple Music will be released to Android users in the (northern) Autumn and it appears cocky Apple believes it will boost it's iOS users.

Once the transfer is done, the app then suggests that the user drop their Android off at the Apple store for recycling. Apple has always engaged in banter that suggests it's superior to Android however this is Apple's most aggressive swipe yet. Apple hasn't given Android an app to convert iOS users. 

It seems Apple is trying to minimise the use of Google Search with its users. Last year, Tim Cook switched Siri over to Bing, redirecting traffic from Apple devices away from Google. His team are trying to reduce the amount of connectivity between Apple users and Google during the day, keeping users inside their Apple vineyard and not offering the competition a chance to tempt them to switch. Another prime example is Apple maps, moving Google maps off the grid of iOS users. 

Personal security and user data staying under the control of users and in their own domain has become a major focus for Apple. Tim Cook has spoken about guarding customers privacy, ensuring security and protecting each users right to encryption in what appears to be a direct attack on Google and Facebook.

"Like many of you, we at Apple reject the idea that our customers should have to make trade-offs between privacy and security" Cook said, reported TechCrunch. "We can, and we must provide both in equal measure. We believe that people have a fundamental right to privacy. The American people demand it, the constitution demands it, morality demands it."

Tim explained that turning over personal information has become normal and therefore has waned customers into complacency."They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be."

It's not a very classy way of Apple expressing it's displeasure with Google but the two companies rivalries ebb back into Steve Jobs days. It's said that originally, Steve Jobs mentored Google co-founders Larry Page and Sergey Brin, but the romance quickly went sour when Google 'betrayed' Apple by entering the smartphone business - Apple's prized possession. 

Apple has sold 61.2 million iPhones as of the start of 2015 but IDC figures show Android still holds 78% of the market-share compared to iOS on 18%.

Jessica Smith 

Australian girl, Jessica is loving England but is missing the sunshine! She loves writing, dogs and plays hockey! Follow her @JessicaAtSMF

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