Twitter Join the AI Arms Race with Whetlab
 |
| aplhr.com |
The other thing they are offering is technology that's already been developed and can be put into practice with relative ease, but what exactly do Twitter even want with it? Presumably it will factor into their Project Lightning venture, as well as just making it easier for relevant content to find its way to users with minimum effort on their part. Tailored service is an instrumental part of social media now and AI makes it far easier to optimize it, since you don't have to hire anyone with troublesome needs like eating and sleeping.
We’ve acquired @whetlab to accelerate Twitter’s machine learning efforts. https://t.co/wGXuHUc36a
— Twitter Engineering (@TwitterEng) June 17, 2015
This isn't the first AI platform that Twitter have snapped up. They took over the deep-learning start-up Madbits last year as means of improving it's image-based component. It's difficult to say exactly how well that's worked out for them, but it clearly hasn't soured the appeal of AI integration any. “We have created a technology to make machine learning better and faster for companies, automatically,” Whetlab say. “Twitter is the platform for open communication on the internet and we believe that Whetlab’s technology can have a great impact by accelerating Twitter’s internal machine learning efforts.”
Whilst a lot of recent evidence did seem to suggest that Twitter were downsizing and perhaps even integrating into one of the larger tech conglomerates like Google, this move places them squarely back into that weight class.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Twitter Join the AI Arms Race with Whetlab
Reviewed by Unknown
on
Friday, June 19, 2015
Rating:
Reviewed by Unknown
on
Friday, June 19, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.