Masterchef Australia Ruin Finals with Premature Tweet
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| Channel 10 |
To make matters worse, the breakaway fan favourite, Reynold Poernomo, did not appear in the photo. His elimination from the program was bound to rankle fans anyway, but to have it served up so prematurely must have seemed less like salt in the wound and more like some heady mixture of sulphuric acid and angry bullet ants. That's not all though. In an attempt to make the problem go away, Masterchef started posting images of Ryan with text suggesting that he was still in the competition. Fans were less than impressed.
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| The image that ruined everything (via smh.com) |
Just to add further irony to this face-palm orchestra, Channel 10 (the ones who broadcast the show) had just signed a non-disclosure agreement which threatened to fine anyone who leaked information relating to the then upcoming episode on social media for up to $150,000. I think it's fair to suggest that they didn't bother applying that rule to their own company. Someone might very well have gotten fired though, especially since the official apology defined the mistake as 'human error'.
This kind of thing has happened in the past but it's hard to recall another time when it stirred up such a perfect storm. This one little mistake basically invalidated the remainder of the series, likely a stern reminder to many about just how vital proper social media management is.
Can #Reynold bring his A-game tonight? #MasterChefAU #finalsweek #blackaprons #top3 pic.twitter.com/KJfS3bBpWZ
— #MasterChefAU (@masterchefau) July 23, 2015
@masterchefau Why bother? You guys already stuffed up on your official facebook account.
— Heath Banyai (@HeathBanyai) July 23, 2015
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Masterchef Australia Ruin Finals with Premature Tweet
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Tuesday, July 28, 2015
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Reviewed by Unknown
on
Tuesday, July 28, 2015
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Unknown
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