Taxi App Hailo Stages Amazing Prank on Customers
 |
| creativity-online.com |
Your first thought is probably to wonder whether someone slipped something in your morning coffee, but in truth is if this did happen to you, you were the victim of an amusing prank conducted by the app to celebrate their third birthday (hence the age of the kid). How you got this far without figuring that out for yourself is beyond me. Seriously, sort your life out. You're a mess.
The deceptively elaborate prank involved the actual driver hiding himself behind a false extension on the driver's set, with his head being covered by a fabric that becomes transparent when it's close to the eyes. This way, he was able to drive whilst whispering instructions to the decoy driver (it alternated between both of his twin sons) as he drove along, maintaining the illusion. Hidden cameras were installed in the vehicle to record the reactions of different passengers, first to the sight of a child driving a taxi and then to the big reveal.
The reactions range from amused perplexity to outright bewilderment, some passers by who spy either Kai or Kal driving along look as if they're legitimately considering calling the police. This isn't the first time Hailo have done something like this. While the referendum on gay marriage was going on back in May, they introduced a 'heterophobic' taxi driver and filmed passenger reactions in a similar way.
That one had a bit more to it than just confusing people though, as the driver in question, after he'd dropped the act, gave each passenger an informational leaflet about the vote and explained that Hailo would cover €15 worth of fare for anyone travelling to the polling station. It was a brilliant little piece of supportive campaigning. Considering all the mounting evidence that Uber are kind of, well, evil, it's nice knowing that there's a taxi app out there that actually has a soul.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Taxi App Hailo Stages Amazing Prank on Customers
Reviewed by Unknown
on
Thursday, August 13, 2015
Rating:
Reviewed by Unknown
on
Thursday, August 13, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.