#EndlessTable - An #Interactive #Instagram #Cookbook
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Making canny use of the grid-based display used on Instagram, kitchen supply seller Reynolds Kitchens have been using their Instagram account to display composite images of a huge dinner table with around 20 different dishes on it. Selecting an image of a specific dish will lead you to another account which has all the ingredients laid out, complete with a link to the preparation and cooking instructions on the Reynolds website.
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| Adweek/Instagram |
Food photography is enormously popular on Instagram, with #food and #foodporn being two of the most frequent hashtag searches on the app. It's not exactly a good thing, studies have shown that constantly looking at images of food can actually lessen the enjoyment of eating it, which funnily enough is exactly what happens with sex if you watch too much porn, so the comparison fits better than you might think.
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The interesting thing now is that Instagram are only making it easier for projects like this to exist. A recent update has enabled users to post images in portrait and landscape formats as well as just square, increasing the scope for creativity. The new direct messaging function also makes it that much easier for users to contact pages they follow and share their thoughts. It's an exciting time to be on Instagram.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
#EndlessTable - An #Interactive #Instagram #Cookbook
Reviewed by Unknown
on
Saturday, September 05, 2015
Rating:
Reviewed by Unknown
on
Saturday, September 05, 2015
Rating:
Unknown
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