#Snapchat Incorporate #NFL into #LiveStories
 |
| Mashable |
This means that each weekend at least one story in the feed will be an NFL game, with Thursday and Monday night games also being featured from time to time. It won't actually be official game footage, since Live Stories are entirely based around user submitted content, but you will still likely see things from the official NFL Snapchat as well as from players and staff. Both parties are also looking to bring advertisers in on it and split the revenue on a partner by partner basis. Think sports apparel brands, energy drinks, that kind of thing.
This is probably a bigger deal for Snapchat than it is for the NFL, since they reportedly pull in $6 billion a year in revenue from TV networks paying to broadcast games. Advertisers will be extremely enticed by the presence of official NFL content on the platform. The level of exclusivity offered by actually having the NFL involved will also draw football fans to Snapchat in their droves, whether they just want a better insight into the goings on around the league or they're looking for any slim advantage they can muster in their fantasy league.
For the NFL's part, it's another chapter in their ongoing bid to optimize their social media presence, similar to their deals with Facebook, Twitter and YouTube. No other sport provides better, more comprehensive social media coverage than football and the NFL will be keen to maintain that trend. The Super Bowl is the most watched TV event in the world on a yearly basis and in recent years trending and sharing have become an equally huge factor. Football is a game of drama and grandiosity which lends itself perfectly to the kind of condensed, ephemeral interaction which Snapchat offers.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
#Snapchat Incorporate #NFL into #LiveStories
Reviewed by Unknown
on
Saturday, September 19, 2015
Rating:
Reviewed by Unknown
on
Saturday, September 19, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.