Winning Social Media in a Moment
When companies or public figures discuss their social media management plans, the talk always centres around long-term plans with eventual, not instantaneous, aims. However, many recent stories have highlighted the fact that often it is the impromptu, small details that can really turn the tide of your success.
The best example I can think of concerns the Twitter account for Marvel's Deadpool, during the build-up to the Ryan Reynolds film. Upon creation of the account the iconic Wade Wilson followed just one other - Hello Kitty. News of this small story soon spread like wildfire throughout social media, with long-time fans praising the management team for perfectly summing up the character's demeanour in a heartbeat. As Charlie Sheen would say, Winning!
A more recent example could be found on the Facebook page for the much hyped Star Wars Sequel - The Force Awakens. The account shared a new character photo created as part of a fan-art competition, specifically Captain Phasma, played by Game of Thrones actress Gwendoline Christie. Although most fan reaction was incredibly kind to the 'bad-ass' character, one commenter quickly learnt that if you feel the need to start a sentence by insisting that you're not being sexist, it's probably best left unsaid.
On the comment thread in question, the user's post read: “Not to be sexist, but’s really hard to tell that’s female armor for me”. The team responsible for the account quickly mustered up the ideal response to the poorly thought out comment, retorting: “It’s armor. On a woman. It doesn’t have to look feminine”. The original post has since been deleted, but not before it was seen by many devoted Star Wars fans. They praised the company for offering up the perfect response to the negativity, as well as for the presentation of a female character in such a way, rather than the 'typical' female armour types seen in film.
While neither of these acts alone would be enough to ensure social media success, it is the little moves like these that can help to secure the loyalty of your audience, as well as drum up some significant buzz in the process. While I would never suggest that anyone neglects a longer running plan for their promotional material, stories like these just go to show that the most valuable weapon in the arsenal of a social media manager is a quick wit.
 |
| moviepilot.com |
A more recent example could be found on the Facebook page for the much hyped Star Wars Sequel - The Force Awakens. The account shared a new character photo created as part of a fan-art competition, specifically Captain Phasma, played by Game of Thrones actress Gwendoline Christie. Although most fan reaction was incredibly kind to the 'bad-ass' character, one commenter quickly learnt that if you feel the need to start a sentence by insisting that you're not being sexist, it's probably best left unsaid.
Captain Phasma from the new Star Wars film is looking incredibly badass. pic.twitter.com/iO3jtCswwB
— Mike DeLeon (@mikejdeleon) August 17, 2015
On the comment thread in question, the user's post read: “Not to be sexist, but’s really hard to tell that’s female armor for me”. The team responsible for the account quickly mustered up the ideal response to the poorly thought out comment, retorting: “It’s armor. On a woman. It doesn’t have to look feminine”. The original post has since been deleted, but not before it was seen by many devoted Star Wars fans. They praised the company for offering up the perfect response to the negativity, as well as for the presentation of a female character in such a way, rather than the 'typical' female armour types seen in film.
While neither of these acts alone would be enough to ensure social media success, it is the little moves like these that can help to secure the loyalty of your audience, as well as drum up some significant buzz in the process. While I would never suggest that anyone neglects a longer running plan for their promotional material, stories like these just go to show that the most valuable weapon in the arsenal of a social media manager is a quick wit.
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Winning Social Media in a Moment
Reviewed by Unknown
on
Tuesday, September 01, 2015
Rating:
Reviewed by Unknown
on
Tuesday, September 01, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.