Social Media Reacts to Activision's $5.9bn Acquistion of Candy Crush
 |
| BM Magazine |
Sold by mobile game developer King, the acquisition is huge, especially when you compare it to other recent-ish takeovers. Microsoft bought Minecraft for $2.5bn, Disney bought Marvel for $4bn and Star Wars for the same amount - a comparison which is receiving attention on sites such as Twitter.
Who even plays Candy Crush any more? Apparently there's still some that to do - well, far more than a few - with 93m plays daily. Point proven by a previous article you may have seen detailing Zuckerberg's mission to tackle the game's bothersome Facebook requests. And the two companies involved seemed to think that the procurement is the next logical step. Activision CEO Bobby Kotick said this about the venture in a press release:
The company is no doubt hoping to address its weakest area - mobile gaming. And Candy Crush is definitely not an asset to be sneered at: it made twice as much profit as Netflix last year, and remains the fourth highest-grossing game in the App Store three years after its first release.
The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.
Nevertheless, Twitter has been inundated with astounded reactions to the move, as seen in the tweets below.
People who made Candy Crush just cashed out for over 5 billion. I blame all you idiots who didn't recognize a re-skinned bejeweled.
— Gordon Gartrell (@Boxingwithgod) November 3, 2015
Candy Crush is now proof of the idea that money is an illusory concept; that capitalism is a rudderless fiasco with no informed leaders.
— Joe Martin (@JoeThreepwood) November 3, 2015
Okay so candy crush is trending. As if the requests were not enough.
— Smiling Sam :) (@ISpiriTualist) November 3, 2015
I refuse to believe Candy Crush is worth more than Star Wars.
— Sarc (@SimplySarc) November 3, 2015
A ballsy move for sure, the price tag alone suggests Candy Crush is likely to irritate us for several more years to come. The chief tool of procrastination, whether you like it or not, has become part of a cultural moment, where a game becomes popular simply because its already popular. The tiny match-3 victories of Candy Crush and other similar games bring amusement to many, and whilst its market share continues to grow, predictably so will Candy Crush's value.
SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Social Media Reacts to Activision's $5.9bn Acquistion of Candy Crush
Reviewed by Unknown
on
Wednesday, November 04, 2015
Rating:
Reviewed by Unknown
on
Wednesday, November 04, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.