Activism, Humanitarianism, Space and Sport Dominate Twitter's Annual Review
 |
The Most Influential category provides the most interesting spread of content, ranging from large scale, world-shaking topics like #BlackLivesMatter and #JeSuisCharlie all the way to the infamous colour-changing dress. It's a fascinating mixture of the significant and the trivial, and it does an unintentionally excellent job of illustrating just how fickle Twitter can be. The notion that something as massive as #BlackLivesMatter could be matched for popularity by something like the emergence of Caitlyn Jenner or #TheDress should be laughable, but there it is.
National elections also factor heavily into that one, as do the gay marriage referendum and the Pluto flyby, which is somewhat more comforting, since it demonstrates a widespread interest in science. More predictably, and depressingly, the 'Most Retweets' segment sees Obama's joyous celebration of same-sex marriage being pushed down to fourth place by 3 out of 4 members of One Direction. Louis Tomlinson ended up just behind the US president, which must mean that he's the one everybody hated. Further down the most notable entries are an offer of prayer from the newly crowned King Salman of Saudi Arabia, and a beautiful, poignant final message from Leonard Nimoy shortly before his passing.
New voices were a ragtag group of already-famous individuals who finally decided to pop their Twitter cherry. There is almost no discernible pattern between them to speak of, Caitlyn Jenner is obviously the most prominent of these, as she still holds the record for fastest person to one million followers. Besides her, Calvin Johnson, Brie Larson, Diana Ross, Chris Hemsworth, James Earl Jones, Luc Besson and Yuto Nagatamo.
'Top Trends' is split into several separate top 10 lists, each pertaining to a particular category. The most obvious ones, like music and TV, are easy to predict, with album/new series announcements being the dominant force, news is once again a flurry of activism, as is politics, to a lesser extent. 'Passtimes' is utterly incomprehensible, ranging from '#Love', '#Fashion' and '#Photography' to '#Selfie', '#TBT' and '#LOL'. The final list, and the one getting the most attention, pertains to emojis, with the tears of joy one being hailed as the most popular of 2015, that's encouraging, right?
See the full list here.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Activism, Humanitarianism, Space and Sport Dominate Twitter's Annual Review
Reviewed by Unknown
on
Wednesday, December 09, 2015
Rating:
Reviewed by Unknown
on
Wednesday, December 09, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.