Rise of the Finstagram: The New Way To Hide Your 'Imperfections' Online
NY Times |
In a move away from what Instagram has seemingly always stood for - that is, to provide a stylised, glossy version of real life - Finstagrams are providing open space to showcase the more candid photos of users: free from captions, hashtags and filters. Often the content published on these sites is embarrassing or funny, in a Snapchat-style way. Users tend to have a much higher following on their 'rinsta' accounts (yes, really) than on their 'finstas', which are only made viewable to a select group of close friends. The whole concept stresses the importance and/or obligation young people feel to have two different digital selves. It is perhaps understandably most popular amongst young girls.
A teenage panel at Business Insider's Ignition conference explained the latest trend:
"You'll have a regular Instagram, and you'll have hundreds of followers there, and on your Finsta you'll have a fake username and it'll just be your best friends, the people you're friends with, and you post funny or embarrassing pictures." Some even told of how they don't particularly like their Finsta accounts, but feel they are a social imperative when using the platform.
I too have seen accounts on Instagram that I would define as 'finsta' accounts; however, rather than portraying a more realistic account of the user's life, they list images from an apparent 'real' person who is passing off obviously generic or lifted images and passing them off as their real life in order to make them seem more appealing or exciting. These account holders communicate with other users who pretend to be a person they are portraying online too in whole networks of fake reality and friendship. To me these accounts would be more accurately defined as 'finsta' accounts, not the unpretentious and truly reflective accounts of young people that seem to undermine the name that they have been given. Regardless, it is perhaps worrying that young people feel the need to divide their subjectivity online in order to fit in with an unrealistic and hyperbolised version of life, which is no doubt negatively affecting contemporary ideas of body image.
SMF
rookie, fresh out of academia, looking forward to more creative ventures. With
a love of current affairs, green tea and an ever insatiable wanderlust, Katie
is ready to have her voice heard. Follow her @KatieAtSMF
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Rise of the Finstagram: The New Way To Hide Your 'Imperfections' Online
Reviewed by Unknown
on
Thursday, December 10, 2015
Rating: