#Snapchat Shutting Down #LensStore
Tech Crunch/Snapchat |
Shortly after the introduction of the store, Snapchat also introduced promotional lenses. They were free just like the regular lenses but they would promote something, for example, the lenses for the Peanuts Movie. To some people these would have been more tempting as they were free, but the idea that Snapchat was using their pictures to advertise may have put some people off.
With the store being shut down, Snapchat are liable to release more promotional lenses and they'll probably make more money out of those then they ever did at the store.
This all being said, if you have brought any of the lenses from the store, then you will get to keep them. The paid-to-use lenses aren't disappearing completely but they will be for some time until they're introduced into the free selection.
Snapchat will also continue to release more lenses in general and not just the promotional ones so there may well be some fun to still be had, if you still use them that is. The lenses remain a technological feat and good idea for people who send a lot of selfies but don't always have the inspiration to make them a little more interesting. Snapchat were very clever with introducing them but that doesn't mean they were a something to try and make money from.
The lense store only lasted a few months and in my experience people are using the lenses less by now. So this could simply be Snapchat trying to backtrack on their attempt to make money and encourage more users to continue to use the lenses. Whether that will actually work or not is a different story.
Rosina is a Songbird rookie with a degree in Creative Writing. She's trying to focus on her novel on the side but is hoping that Content Writing will turn out to be a good career choice in the mean time! Follow her @RosinaAtSMF
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#Snapchat Shutting Down #LensStore
Reviewed by Unknown
on
Saturday, January 09, 2016
Rating: