Neighbourly Social Network Nextdoor Expands to Netherlands
 |
| BuzzFeed |
The premise for the lesser-known platform is simple: it connects you to other people living in your local area, incorporating data from Facebook, Google, Yelp and Yahoo to do so. Post access is limited to people you live near, so your network of friends never extends beyond your postcode.
It's been running in the US since 2011, and it's unclear exactly how many users they have, but estimates put it in the 1.5 to 2 million range. It might seem like transitioning their model from country to country is simple, people live in neighbourhoods worldwide, but the social structure changes dramatically almost every time you cross a border. What makes sense in America almost certainly won't in Holland.
Local law is a good example. By association, Nextdoor has had to have a lot of involvement with local police and emergency services in the US, simply because keeping residents up to date on goings on is a key part of the platform's design. Crime reporting is often touted as one of Nextdoor's biggest benefits. This obviously works very differently in the Netherlands, from which laws are applicable to how they are maintained.
Essentially, for this expansion to continue, Nextdoor will have to establish local workforces to do research and development work before the site can go live. Their next destination is the UK, which will in turn introduce a whole new set of parameters to take into account.
You might wonder why people are even interested in a social network that connects them to their neighbours. After all, leave the house, walk a few paces and you're at their door, but building a social hub which encapsulates all the local news, organisations and needs is an appealing prospect to any parent, locally operating business owner or new resident hoping to make new friends. Many argue that social media is disconnecting us from our immediate surroundings, Nextdoor aptly demonstrates that it doesn't have to.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Neighbourly Social Network Nextdoor Expands to Netherlands
Reviewed by Unknown
on
Friday, February 19, 2016
Rating:
Reviewed by Unknown
on
Friday, February 19, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.