Facebook Expected to Unveil Revolutionary New Bot Store for Messenger
In a move that could have wide-reaching consequences for advertisers, entrepreneurs, developers and designers alike, Facebook are expected to reveal plans for a new Bot store, to be integrated with their existing Messenger software, at their F8 Developer Conference in April.
The bot store would allow companies and developers to create automated bots within the messenger platform that could then be used to interact with potential customers or audience, without needing to prompt them to download a separate app. Instead, they would simply scan a code using the messenger app and be instantly connected to your services. In theory, this system would operate largely like QR codes do today, except that rather than directing you to a slow website or download page, you're connected instantly to what you want via a user interface that is already familiar.
Many in the industry are expecting this to trigger a shift comparable to the announcement of the Apple App Store in March 2008, which saw the creation of a whole new market and caused a dramatic shift in the way we interact with brands and businesses. With these bots enabled with the much-loved chat apps already present on most smartphones, it could quickly kill the app market altogether as companies avoid the massive development costs associated with creating an app, opting instead for the cheaper bot option that, according to those in the know, could actually improve consumer experience.
It all seems to add up to a bit of a no-brainer. If these bots can achieve the same results, if not better, than the significantly more expensive apps of today while improving on their offering in the process, why would we not make the change? Ted Livingstone, Founder & CEO of Kik, certainly sounded optimistic in a recent post referencing the upcoming rise of bots in messaging, in which he confidently asserted:
"Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new internet."
A bold claim, to say the least, but not without merit.
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| Mark Zuckerberg speaks at the 2015 F8 Developer Conference - Independent |
Many in the industry are expecting this to trigger a shift comparable to the announcement of the Apple App Store in March 2008, which saw the creation of a whole new market and caused a dramatic shift in the way we interact with brands and businesses. With these bots enabled with the much-loved chat apps already present on most smartphones, it could quickly kill the app market altogether as companies avoid the massive development costs associated with creating an app, opting instead for the cheaper bot option that, according to those in the know, could actually improve consumer experience.
It all seems to add up to a bit of a no-brainer. If these bots can achieve the same results, if not better, than the significantly more expensive apps of today while improving on their offering in the process, why would we not make the change? Ted Livingstone, Founder & CEO of Kik, certainly sounded optimistic in a recent post referencing the upcoming rise of bots in messaging, in which he confidently asserted:
"Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new internet."
A bold claim, to say the least, but not without merit.
Sam
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Facebook Expected to Unveil Revolutionary New Bot Store for Messenger
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Monday, March 21, 2016
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Reviewed by Unknown
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Monday, March 21, 2016
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