Facebook Support Australian Marriage Equality with Custom Profile Frames
Famously, Facebook have previously allowed users to 'filter' their profile images either during or in the wake of particularly important events. With the marriage equality bill in the US came the rainbow flag and in the wake of the Paris attacks the French flag overlay was introduced. These were both internal plugins organised by Facebook, for Facebook though, so for the Australian marriage equality bill, which the opposition leader Bill Shorten pledged to reintroduce this week, they decided to bring in something entirely new.
Partnering with Australian Marriage Equality, Facebook have allowed them to offer a custom 'frame' through their own page, which can then be applied to a profile picture in much the same way as a filter. It runs along the bottom of your profile image, with text reading 'I [heart] marriage equality'. The heart is represented by two hands coming together to make the shape. Users can set it to stick around for an hour, a day, a week, or indefinitely.
Theoretically, if this feature were to be rolled out more generally, any page could make a custom filter, we could even make one here at Songbird. Obviously our promotion isn't as important as marriage equality, but, y'know, it's a close second. Facebook have already said they're testing the feature out with a few other partners, including the Make-A-Wish foundation.
Facebook have been partnering with more and more gay and lesbian groups over the past few years, particularly in nations where a vote or some kind of referendum has been on the cards. They were very active during and after the Irish vote, and it looks to be the same here. 5 or so years ago, they started a 'Network of Support' initiative that had them teaming up with GLAAD, GLSEN and a number of other LGBT activist groups. In Australia, they're partnered with Sydney's Gay and Lesbian Mardi Gras.
Originally, current Australian PM Malcolm Turnball had planned to hold a plebiscite on the issue after the election, but the opposing parties and much of the public seem to regard this as an inefficient way to address the issue, which is why Labour are now trying to get the bill re-introduced. Bill Shorten plans to march with the Sydney Mardi Gras on Saturday to affirm his support of this motion, and of gay marriage.
 |
| joemygod.com |
Theoretically, if this feature were to be rolled out more generally, any page could make a custom filter, we could even make one here at Songbird. Obviously our promotion isn't as important as marriage equality, but, y'know, it's a close second. Facebook have already said they're testing the feature out with a few other partners, including the Make-A-Wish foundation.
Facebook have been partnering with more and more gay and lesbian groups over the past few years, particularly in nations where a vote or some kind of referendum has been on the cards. They were very active during and after the Irish vote, and it looks to be the same here. 5 or so years ago, they started a 'Network of Support' initiative that had them teaming up with GLAAD, GLSEN and a number of other LGBT activist groups. In Australia, they're partnered with Sydney's Gay and Lesbian Mardi Gras.
Originally, current Australian PM Malcolm Turnball had planned to hold a plebiscite on the issue after the election, but the opposing parties and much of the public seem to regard this as an inefficient way to address the issue, which is why Labour are now trying to get the bill re-introduced. Bill Shorten plans to march with the Sydney Mardi Gras on Saturday to affirm his support of this motion, and of gay marriage.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Facebook Support Australian Marriage Equality with Custom Profile Frames
Reviewed by Unknown
on
Thursday, March 03, 2016
Rating:
Reviewed by Unknown
on
Thursday, March 03, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.