ViralWoot Review - Unpacking Pinterest for Marketing
 |
| ViralWoot.com |
Developed by SaasLabs, it works like a kind of internal Pinterest network for business users. It has its own currency - seeds - and you gain them by following other people's accounts and repinning their pins. With that done, you make the seeds you've earned available to others in exchange for the same thing, with me so far? Basically, the more time you spend following accounts, the more valuable you can make your own, so the whole system is built around encouraging a wider network of communication. The whole thing has a very strong gamification feel to it.
Once you've built up a solid network around you, it primarily becomes a way to make sure that the stuff you pin reaches the people you want it to first, but more than that, it's almost like Hootsuite purpose-built for Pinterest. You can schedule posts, track your 'Pinfluence', which is basically an analytics tool, and keep an eye on your native stats as well.
Your VirtalWoot account isn't just an offshoot of your Pinterest account, either, you can link multiple accounts to it and manage them all under the same name. This, to my mind, is one of the more useful aspects of ViralWoot, since you can display all your different businesses to your followers simultaneously, and they can do the same for you. If you've got a few different Pinterest accounts serving different purposes, this is ideal, since you can cross reference how well everything is doing.
The Pinfluence score is also useful, since it covers a pretty broad, interesting range of different parameters. There are the standard pin and repin stats that you might expect, but you can also see the best days and times to pin, how well you're doing in terms of activity rate, whether or not you're in danger of getting marked as a spam account and most interestingly, the best performing dominant colours for your pins.
Taken in isolation, none of these parameters would have been massively impressive, but together, they create a tool which can allow you to completely restructure your approach to Pinterest. The platform is far too young to have any true veterans yet, and there's no one way to approach it for business, but having something like ViralWoot in your belt will give you an almost immediate leg up. Even after a few days of use, I was seeing an uptick in traffic.
Overall, we would award ViralWoot a Songbird Rating of 4 out of 5 stars.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
ViralWoot Review - Unpacking Pinterest for Marketing
Reviewed by Unknown
on
Wednesday, March 30, 2016
Rating:
Reviewed by Unknown
on
Wednesday, March 30, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.