Jim Sterling Gracefully Checkmates YouTube's Contend ID Copyright System
 |
| Kotaku |
When such big companies place claims on videos, it's very difficult to dispute, as the issue has to be resolved between the two parties and YouTube can't act as much of a mediator. Gameplay footage usually falls within the fair use guidelines, but it still gets Content ID tagged from time to time, which is obviously unfair on the uploader. Well, earlier this week game critic/commentator Jim Sterling decided he'd had enough, and did something brilliant.
In his video about Star Fox Zero (fair warning, it does contain swearing), the latest installment in the long-running Nintendo franchise, Sterling also very noticeably featured footage from a number of other, markedly non-Nintendo properties - Grand Theft Auto V, Metal Gear Solid V and Beyond: Two Souls. Up until the end of the video, it seemed rather confusing, until the end where Sterling explains that the footage is in there to create a copyright schism.
All of those games have featured in his videos in the past, and warranted Content ID tagging as a result. By doing this, Sterling lured several big companies into all trying to tag, creating a melange of copyright claims that basically rendered the whole thing inert. Even if one companies does manage to get an overriding claim, it would thus be too tiny to be worth bothering about. The added benefit is that, because the video can't be monetised, no ads will play before it, which is nice for any supporters who actually fund Sterling on Patreon.
This isn't the first time Jim has done this, as he told Kotaku, "WMG tried to monetize the video for the Erasure music, but couldn’t because Nintendo and Take-Two had set their Content ID in this particular case to Not Monetized.” Well played, Jim, perhaps this kind of thing will start to make YouTube reconsider their draconian copyright approach.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Jim Sterling Gracefully Checkmates YouTube's Contend ID Copyright System
Reviewed by Unknown
on
Friday, April 29, 2016
Rating:
Reviewed by Unknown
on
Friday, April 29, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.