The Worldwide Digital Marketing Corner Dominated by Google and Facebook
It comes as no surprise that Google and Facebook Inc. are veritably cornering the market when it comes to digital advertising.
Just jumping online, one can hardly wade through the internet without the help of Google, complete with a personal profile, email and plethora of standard services. Google Chrome is now the most popular web browser (competing with the likes of Internet Explorer, Safari, and Mozilla Firefox), leading the pack in 2016 with 31.8% of the internet market share and now in 2020 with 61.3%, it has almost doubled in 4 years, Safari is second with 16.76% of the market, leaving the rest of the market to Firefox, edge and others.
Google has its roots in YouTube, which averages something like 5 billion videos watched per day, Blogger with thousands of blogs, and the popular Google Suite and Google Meets. Needless to say, Google has its hands in every imaginable crevice of the internet, and is using its massive empire to market and advertise on every channel.
This year it showed it supports to the pandemic by making Google Classroom services ( a service to schools to digitalise the education and teach online if needed) free to schools and educational institutions.
Google purchased YouTube for the princely sum of $1.65 billion in Google stock and took over the video industry.
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| Forbes |
Likewise, Facebook dominates the social media world with over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. It has evolved from a simple, profile-driven site to include a customizable Newsfeed that links users to news/stories, videos, and links that correspond to unique interests. With so much pull, Google and Facebook hold the largest shares of the $2.1 Trillion generated by the internet in the U.S only. Jointly, the companies command 74% of the sum.
The Social Songbird Team
The Worldwide Digital Marketing Corner Dominated by Google and Facebook
Reviewed by Unknown
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Tuesday, April 26, 2016
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Reviewed by Unknown
on
Tuesday, April 26, 2016
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Unknown
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