Users are Not Happy about the X-Men Snapchat Takeover
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| The New York Times |
I think we can generally agree that superheroes are hit or miss and so are most of Snapchat's filters. Who doesn't want to turn into an adorable dog or cat, after all? On the other hand, the makeup filters are looking to be a little shifty when it comes to lightening people of colour. These X-Men filters wouldn't have been a huge miss like that, but there was an issue with users only being able to access the X-Men filters. If you live outside the US, then you wouldn't have noticed as all your filters would have been the regular rotation. In fact, I checked Snapchat myself yesterday morning to check something on the dog filter (if you have two people, then one of you will be a Dalmatian by the way) and I had no clue about the takeover.
As much as many people love X-Men, a complete takeover was clearly a bad idea. Where one or two filters could pique a few new viewers attention, forcing everyone to participate actually alienates the people who do not care. These filters are supposed to attract people to see the movie and instead the only people really enjoying them are the people who liked the series anyway. This means that their promotion has sort of failed. You have to remember that for these filters to have been put in place, they'd have had to pay Snapchat and now it looks as if it might have been a waste of money.
XMEN TOOK OVER THE SNAPCHAT FILTERS IM ANGRY AND WONT BE SEEING THE MOVIE EVER— tyylah (@tylermccrane) May 23, 2016
If you are going to pay to get a sponsored filter placed on Snapchat then make sure you only release one or two that do different things. Users do want to see something new, but they also want the chance to play with the same old stuff in case they don't like the new. The X-Men filters might have seemed like a good idea when they were paid for, but turns out you shouldn't take over all of Snapchat if you want people to be happy.
Rosina is a Songbird writer with a degree in Creative Writing. She's trying to focus on her novel on the side but is glad to be playing around with apps and writing about them in the mean time! Follow her @Songbird_Rosina
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Users are Not Happy about the X-Men Snapchat Takeover
Reviewed by Unknown
on
Wednesday, May 25, 2016
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Reviewed by Unknown
on
Wednesday, May 25, 2016
Rating:
Unknown
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