Pinterest's Iconic 'Pin It' Button is No More
When you think of Pinterest, you think of pins. While in reality they simply act as bookmarks, saving something for later perusal, pins have taken hold online and are a big part of Pinterest's brand identity. Now, in what may seem like a minor change but could potentially have far-reaching ramifications, they have decided to drop their iconic 'Pin It' button, renaming it instead to simply 'Save'.
The logic behind the change is that, as Pinterest push for more global growth, the 'Save' term will be more universally recognised, as the pin-board metaphor is more widely used in the western world than it is in eastern countries such as Japan. The reasoning seems sound, although if users like the service offered by Pinterest, I'm pretty sure they'd get to grips with that terminology pretty quickly (it is part of their name, after all). However, my main concern about this change has more to do with their aforementioned brand identity.
Much like the 'liking' something became synonymous with Facebook, and Twitter have their re-tweets, 'Pin It' buttons appearing around the web helped to subtly reinforce the brand in people's minds. As a far more generic term, the 'Save' button is unlikely to have any kind of comparable effect.
It is currently uncertain as to what effect this change will have on not only their growth, but also their existing user base. It seems unlikely that the change will drive people away, but I am unconvinced that it will help draw in any new users either. I suppose all we can really do is wait and see.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Pinterest's Iconic 'Pin It' Button is No More
Reviewed by Unknown
on
Monday, June 06, 2016
Rating:
Reviewed by Unknown
on
Monday, June 06, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.