The Older Generation Are Taking Over Snapchat
 |
| The Next Web |
Usually, when we talk about Snapchat, we usually mention what this update or filter does for teenagers. That's the age range we expect to see on there and they're incredibly talented users. This doesn't mean that older people don't use the service, they just might use it in a different way. A recent study by the Wall Street Journal has, in fact, discovered that the number of users aged 35 and over has increased.
This study was just focused in the US, but it gives you a good idea as to how many people are actually using Snapchat. In general, 70% of all smartphone users have Snapchat on their phone and there's no way to say how many of those who don't use the app may have in the past but just decided it wasn't for them all out. Out of these users in the US, around 14% of them are aged 35+. This might not sound like a huge amount, but that's a 12% increase from 3 years ago when it used to be just 2%. That is a dramatic increase considering most people do just associate Snapchat with teenagers.
It's not really much of a surprise when you look at some of the people who've been joining Snapchat. In the US Michelle Obama is on Snapchat and in the UK Jeremy Corbyn joined too. Politicians have realised that using Snapchat can allow you to access your supporters in different ways. This means that they can get their messages across in a way that might not seem so serious. Michelle Obama is an icon for a lot of women who are bound to want to emulate her and see what she wants to share.
Of course, this does mean that a lot of teenagers are going to wind up disappointed that their parents may decide they want to send them Snapchats. It could, however, be useful if they're on holiday and they don't have data. If there's wifi, then they can snap a photo of where they are so their parents can come find them or if they need to show their parents something they want that they want them to come back and get.
As time goes on more adult users will likely pick up on the service. A lot of users on the service are already in their 20's and not only will they age, but they'll get to know older people who decide to get on there.
Rosina is a Songbird writer with a degree in Creative Writing. She's trying to focus on her novel on the side but is glad to be playing around with apps and writing about them in the mean time! Follow her @Songbird_Rosina
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
The Older Generation Are Taking Over Snapchat
Reviewed by Unknown
on
Thursday, July 07, 2016
Rating:
Reviewed by Unknown
on
Thursday, July 07, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.