Facebook is Cracking Down on Clickbait Again
 |
| Recode |
This isn't the first time Facebook have cracked down on clickbait but this time, they have put something in place that would punish the users. Facebook have sorted through all the headlines they can on Facebook and have categorised them as either clickbait or not clickbait. The clickbait has been used to create software that studies new articles and analyses which pages post it the most. Pages will then get a score and the less clickbait they share, the better it will be. If a page has a high clickbait score then the algorithm will cut the page's organic reach. This means that users will be less likely to see the page's posts.
Hopefully, this will mean that we should see less clickbait but it won't stop us from seeing it completely. This only stops pages from sharing clickbait and not users. If someone shares it once or twice by accident then you don't mind but there are also users who seem to post nothing else. It's not been stated whether this crackdown will eventually work with links shared by users too. Even if not this should put some users off sharing it. If you don't get ranked high on people's Facebook feeds, then the only way they'll see your posts if they go on your page. Fewer people are going to think to do that if they can't see you in their feed anyway.
Unfortunately, some businesses feel they need to share clickbait to get attention for their other work. Draw people in with clickbait and convince them to stay for the other stories. This is pretty common practice but this crackdown means they will be punished. That seems slightly unfair but clickbait is spam and is a nuisance. So next time you see something you think is clickbait, don't share it.
Rosina is a Songbird writer with a degree in Creative Writing. She's trying to focus on her novel on the side but is glad to be playing around with apps and writing about them in the mean time! Follow her @Songbird_Rosina
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Facebook is Cracking Down on Clickbait Again
Reviewed by Unknown
on
Wednesday, August 10, 2016
Rating:
Reviewed by Unknown
on
Wednesday, August 10, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.