Football Fans to design Club Strips with Adidas' Creator Studio App
Adidas have launched a new web app that lets fans have a say in what their favorite players wear. The competitive format means that you could be responsible for designing the official third kit of top clubs Man United, Real Madrid, FC Bayern Munich, Juventus, AC Milan and Flamengo.
The idea is that users create a design for a jersey and upload it to the platform. The image enters Battle Mode, competing against other designs for votes from the online community. Strips that win the most votes will be shortlisted for the inspection of the clubs. Each club has the final say, as a panel of players and judges will pick a winning design, to be worn by some of the best players in the world for the 2017/8 season.
This is quite exciting news for enthusiasts of the sport. Clubs recognise that fans are crucial to the character of the organisation. Many clubs are on the look-out for ways to include fans, encouraging them to participate in the life of the team.
This venture by Adidas offers supporters a chance to get closer to their footballer idols, as well as contribute to their team's unique culture.
Madrid winger Gareth Bale is confident in the ability of his fans:
'Madrid fans are some of the most passionate in the world and I’m particularly excited to see what the club’s winning kit design looks like.'
Markus Baumann, Adidas' own General Manager of Football, said in an interview:
'We are giving people a blank canvas and allowing them to create something exciting and unique. The Creator Studio is an opportunity for fans to become part of the history of some of the biggest global clubs; it’s a true first.
We hope the idea of seeing their design on field next year, being worn by the players and by fans around the world, will fuel imagination and creativity.'
This move from Adidas has generated considerable hype on social media platforms, and shows that it pays to go the extra mile to engage the consumers, and let their voices be heard. Adidas has been deliberate in letting its buyers know that their conversation and input plays an important role in shaping the products and culture of the brand. Creative contests like this also create a sense of community among supporters and open up lines of communication, as fans interact with each other, their clubs and the clothing brands that fashion the kit.
 |
| Img source: adidas.co.uk |
This is quite exciting news for enthusiasts of the sport. Clubs recognise that fans are crucial to the character of the organisation. Many clubs are on the look-out for ways to include fans, encouraging them to participate in the life of the team.
This venture by Adidas offers supporters a chance to get closer to their footballer idols, as well as contribute to their team's unique culture.
Madrid winger Gareth Bale is confident in the ability of his fans:
'Madrid fans are some of the most passionate in the world and I’m particularly excited to see what the club’s winning kit design looks like.'
Markus Baumann, Adidas' own General Manager of Football, said in an interview:
'We are giving people a blank canvas and allowing them to create something exciting and unique. The Creator Studio is an opportunity for fans to become part of the history of some of the biggest global clubs; it’s a true first.
We hope the idea of seeing their design on field next year, being worn by the players and by fans around the world, will fuel imagination and creativity.'
This move from Adidas has generated considerable hype on social media platforms, and shows that it pays to go the extra mile to engage the consumers, and let their voices be heard. Adidas has been deliberate in letting its buyers know that their conversation and input plays an important role in shaping the products and culture of the brand. Creative contests like this also create a sense of community among supporters and open up lines of communication, as fans interact with each other, their clubs and the clothing brands that fashion the kit.
Naomi
is an English graduate with an itch to write. Her free time is spent blogging,
reading feminist writing, cycling, cooking and managing her food Instagram
account. Her not-so secret talent is the ability to nap anywhere. Follow her @Songbird_Naomi
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Football Fans to design Club Strips with Adidas' Creator Studio App
Reviewed by Unknown
on
Friday, August 19, 2016
Rating:
Reviewed by Unknown
on
Friday, August 19, 2016
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.