Gaming Site Waypoint Debuts with 72-Hour Twitch Stream
VICE.com (Why VICE Gaming Is Now Waypoint) |
In the stream, dubbed "72 games in 72 hours," viewers saw game developers, gaming reporters, and special guest, rapper Chief Keef, game like no other. The 72 games didn't stick to the usual standard either; included in the mix were tabletop classics (Dungeons and Dragons, Scrabble), recent goodies (Rocket League), and new releases (Titanfall 2). Kicking off at noon on Friday, the stream occupied Twitch's front page for three days, ending around noon on Monday. The stream was well-received by the gaming community, inspiring fan art in the middle of it all.
Waypoint's editor-in-chief Joel Fowler said, "We're largely just trying to play nicely with everyone, which you don't always see from other gaming sites."
Elevator Party (img src: adweek.com) |
Austin Walker, Waypoint's editor in chief said this about live advertising: "This is an interesting, weird, experimental advertising strategy aimed at an audience that is super skeptical and bored with traditional advertising. We have to keep them engaged."
The marathon proved too much for some who fell victim to delirium induced by lack of sleep. Overall though, it bodes well for the newest video game channel on the block. I've pulled some of the best tweets our of their massive collection for your amusement.
The marathon proved too much for some who fell victim to delirium induced by lack of sleep. Overall though, it bodes well for the newest video game channel on the block. I've pulled some of the best tweets our of their massive collection for your amusement.
hmmmm..... #waypoint72 pic.twitter.com/nCxOwPPK3W— Waypoint (@waypoint) 28 October 2016
We're doin' great! pic.twitter.com/z9eBH2Q2wt— Waypoint (@waypoint) 28 October 2016
Never talk to me or my son ever again.https://t.co/LWahCocmbq pic.twitter.com/dgmK77Nywh— Steve in Korea (@Fobwashed) 28 October 2016
"Are you guys surviving?" https://t.co/JJ0nVLsr73 #waypoint72— Waypoint (@waypoint) 31 October 2016
Made possible by @CarlsJr pic.twitter.com/s4GB77Yplx
— Waypoint (@waypoint) 31 October 2016
THANK YOU SO MUCH TO OUR AMAZING TEAM!!!! This weekend has been everything! Thanks for tuning in 💗 pic.twitter.com/CZCDdwjrJj— Waypoint (@waypoint) 31 October 2016
Jacqui Litvan
Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui
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Gaming Site Waypoint Debuts with 72-Hour Twitch Stream
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Wednesday, November 09, 2016
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