Introducing WhatsApp's Snapchat Copy-Cat
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| whatsappfor.org |
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| Tech Crunch |
The limited beta testing feature was first sighted on Friday by BGR India who claims it is only available to registered public beta testers. According to the publication, users who shared a status had no way to delete it or change the lifespan. In Facebook's 2016 earnings call, covered by BGR India, Mark Zuckerberg comments on Facebook's intents for the future:
So I can talk about shifting to put video first across our whole family. There are two broad sets of improvements that I think we need to make. One are to the capture and sharing tools that we offer. So the example of that is the new camera that we're working on and all the creative tools around that. You can see that a little bit in the announcement and launch of Instagram Stories and what we're doing with Messenger and some of the additional tests on Facebook and the camera work that we're doing in WhatsApp. So this is across the whole family of apps. This is a big part of the product experience that we want to deliver.
Status is not only an attempt to elbow into Snapchat territory, the added feature will help generate video ad revenue. Accessing the WhatsApp network will allow Facebook to reach over one billion active users. With the changes to their privacy policy over the summer, business services are set to be integrated into the app. Basically, this means that ads are incoming. Previously, WhatsApp stood alone as a messenging service free of advertisements, spam, and business offerings. However, with the change to policy, users can expect to see advertising incorporated more and more into their experience.
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Introducing WhatsApp's Snapchat Copy-Cat
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Friday, November 11, 2016
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Reviewed by Unknown
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Friday, November 11, 2016
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