Lady Gaga's Half-Time Show Takes Social Media by Storm - Super Bowl 2017
The Superbowl, the only football event where the half-time show is guaranteed to overshadow the sport. 2017 brought the turn of pop-legend Lady Gaga, proving to be the 'greatest in history' if social media stats are anything to go by.
Gaga performed nine of her chart-topping classics, from her debut favourites 'Just Dance' and 'Poker Face' to the recent release 'A Million Reasons' from new album 'Joanne'. The performance was an explosive display of lights, dancing, fireworks and even flying, which caused social media to blow up.
There were 41,000 tweets containing the word 'Gaga' per minute over on Twitter, with a total of 5.1 million tweets according to Forbes. While Facebook saw 396,000 people talking about the performance per minute. It's safe to say Gaga's performance was significantly more popular than last years Half-time show on social media, with the Beyoncé, Coldplay and Bruno Mars spectacle being tweeted about 3.9 million times.
With the huge popularity of the performance came the comeback of her well-loved songs back into the charts, with many of her releases from 2008 onward making their way back into the iTunes Top 20 during the show.
It was also recognised that Vice President Mike Pence was present at the event, with many on social media speculated about how Pence, who has openly expressed some controversial feelings on sexuality, would react to Lady Gaga's loud and proud messages of equality during 2011 song 'Born This Way'.#MillionReasons just made a MASSIVE jump on iTunes, and now has a 33% lead over the #2 song already. pic.twitter.com/0obReVaq6F
— Lady Gaga (@hausoframez) February 6, 2017
Promoting equality in race and the LGBT+ community, lyrics read 'No matter black, white or beige, chola or orient made.', 'No matter gay, straight or bi, lesbian, trans-gendered life, I'm on the right track baby, I was born to survive.'
Here's a few reactions of those who acknowledged the clash of Gaga 's message and Pence's views:
— Gagaarazzi (@gagaarazzi) 6 February 2017
It makes me happy that Mike Pence was in the room while @ladygaga performed an anthem that celebrates LGBTQ people 👍— Sarah Kate Ellis (@sarahkateellis) 6 February 2017
With Politics aside, Lady Gaga's half-time performance was widely loved by adoring fans, the show resulting in being an absolute spectacle of talent and energy. Plus with a huge amount of advertisers including Pepsi, Budweiser and Mcdonalds and the show reaching over 100 million people, Gaga took the perfect opportunity to announce her 'Joanne' world tour, kicking off in summer this year.
And of course, twitter took to creating some brilliant memes of Gaga's flying stunt, so until next year's Superbowl, I'll leave you with this pure brilliance:
tb to when spongebob predicted @ladygaga's iconic half time show pic.twitter.com/F5nDOPlBXq— tim pasquale (@timpasquale) February 6, 2017
Reviewed by Unknown
on
Monday, February 06, 2017
Rating:
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.