Gamee is Helping Brands Use Games to Boost Social Media Engagement
 |
| The Next Web |
Singapore is also the latest country to be introduced to Gamee, a Czech platform which provides instant games either through a standalone platform or through Messenger and Kik, depending on your inclination. There's another thing that makes Gamee standout from other Messenger game developers though - they're targeting brands and influencers to make games for them.
It goes beyond that though, in Singapore they found influencers on social media, and tasked them to create games which they could then directly challenge their fans on. Because most Messenger games are built around a scoreboard, it's easy to people to see how they stack up against against others, and if the 'others' in question are famous, so much the better.
What Gamee are doing in Singapore is to hand over control of their toolkit to influencers and brands, and trust that they will make the next step by themselves. Choosing to get this process rolling in a country outside of Europe which was already statistically proven to be gaming-mad was a canny move, to say the least, as it will place then in far better stead to score funding when they want to go global.
Messenger gaming is a largely untapped market at the moment, but Gamee's approach may end up becoming something of a yardstick for other companies. The biggest advantage of Messenger gaming is that it requires no downloading, no account registration and minimal waiting time, you just boot up the Messenger or Kik app and get playing. The next step after that is figuring out how to use a game as a totem for further community building and brand engagement, and that is something that Gamee have locked at the moment.
Gamee just secured a further 2 million euros of funding, which they plan to put into product development and upper level hiring. They're also working with Coca-Cola and a number of other brands on gaming content. Their success could well mark a big change in Messenger gaming.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Gamee is Helping Brands Use Games to Boost Social Media Engagement
Reviewed by Unknown
on
Monday, April 10, 2017
Rating:
Reviewed by Unknown
on
Monday, April 10, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.