Facebook is Adding Google AMP Functionality to Instant Articles
 |
Facebook have decided to deal with this by making Instant Articles compatible with both of these competitors. Essentially, if you put content on Instant Articles, Facebook's SDK will automatically reformat the style so that it can be shared on Google AMP and Apple News instantly. Once you've done this once, it will work in the same way every time.
It's an interesting move, since on the one hand it demonstrates Facebook's awareness that they're losing this particular fight, but on the other, they're actually moving to undermine the success of Google and Apple by making Instant Articles the most malleable style editor available. If publishers are only using Google AMP and Apple News as an extension of Instant Articles, Facebook win.
The biggest issue Instant Articles has faced in trying to compete with Apple and Google is that its appeal has come at odds with the way Facebook itself has been developing. Post boosting has been lambasted as a con, video content has superseded written content and the structure of their trending algorithms has changed like the seasons. For these reasons, many publishers have opted to abandon Instant Articles entirely.
Facebook are hoping that this metamorphosis will bring publishers back and allow them to claw back some territory in the fierce battle for content control. In reality, it will probably only allow Instant Articles to hobble on, still living but unable to overtake either of its gargantuan rivals. If Facebook ever hope to really stand against other platforms in written content dominance, they'll have to reconsider their obsession with video.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Facebook is Adding Google AMP Functionality to Instant Articles
Reviewed by Unknown
on
Tuesday, May 30, 2017
Rating:
Reviewed by Unknown
on
Tuesday, May 30, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.