Pinterest Have Appointed Their First Media Agency
 |
| Refinery 29 |
Now they've made the leap into the paid marketing world by hiring a media agency - Giant Spoon - to help promote them as such. Previously, Giant Spoon have worked with HP, Google, Lego, NBC and a number of other different companies on media initiatives, but this new Pinterest deal is seemingly unlike anything they've ever done before. They're helping to drive business growth, which is certainly their bailiwick, but they're also helping a company transition from an established guise to a whole new one.
Pinterest have been working round the clock to help move this along, adding and removing features with the aim of keeping the soul the same whilst reshaping the skeleton. The 'like' button is gone, and recently they added in the ability to photograph an object and then search the platform for similar looking items. With the impressive (and ever growing) depth of their photographic archive, supplied by more than 175 million users, features like this are only going to continue emerging.
As well as drafting their first media partner, Pinterest are also growing their video advertising arm. Video ads are going to start appearing on the home screen soon, as well as the user search result page. Pinterest have only been selling video ad space since last August but that side of the company's advertising is growing rapidly. In this sense, especially given the introduction of autoplay, they're still very much comparable to Facebook and Twitter, but since they're locking down a completely different market, it's an understandable trend to mimic.
What's all this leading up to? An IPO release, by the looks of things. Pinterest staffers have said as much, and the company are aiming for an internal revenue total in excess of $500 million this year, so even with all these big, encouraging steps, they have their work cut out. Before they can even think about an IPO, they will have to have shown prospective investors (and basically the whole world) that they're not a social media platform anymore.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Pinterest Have Appointed Their First Media Agency
Reviewed by Unknown
on
Thursday, May 25, 2017
Rating:
Reviewed by Unknown
on
Thursday, May 25, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.