Snap Are Making a New Kind of Spectacles Which May Feature Augmented Reality
 |
| Inc |
Spectacles remain one of the best tactical moves Snap has made - it was the launchpad which helped them move beyond their digital beginnings and towards redefining themselves as a company. While Snapchat has left them facing the looming spectre of financial turmoil, Spectacles have remained successful, especially now that they've gone on sale in Europe. And a second type appears to be in the pipeline.
There's been no official statement yet, and it's a closely guarded secret, but reports from within the company suggest that the new specs will be 'quite different' from the originals, and the fact that Snap filed a patent for augmented reality glasses back in 2015 supports the notion that the new specs will have some sort of AR functionality. Snapchat already has an AR function in the form of World Lenses, so applying the same logic to Spectacles would be an understandable next step.
Snap have been linked to a few other AR hardware blueprints, such as a helmet and a visor, but this one seems the most viable. The current specs can only really record video and take pictures, which isn't all that impressive in and of itself, but now that the design is out there, there are plenty of ways Snap could improve the formula. The new specs might even have updatable software which allows for new 'apps' to be installed, but that's just speculation.
Spectacles have yet to heavily contribute to Snap's earnings - they've like only just broken into six figure sales numbers for them, but as an opening salvo into the world of hardware sales, it's significant. The real aim was to demonstrate that Snap could make, advertise and sell hardware which had the same kind of flavour as Snapchat, and on that count they succeeded. The first Spectacles were almost a gimmick, but the follow-up model may well carry more substance.
In any case, it's unlikely that we'll be seeing any definitive information about the new Spectacles for a while yet, much less a full public announcement. Snap will likely wait until the original pairs have had a bit more time to branch out into more global circulation, and they may even announce some other kind of hardware first (they're allegedly also working on a drone), but any doubts about the company's viability as a hardware manufacturer have been more or less extinguished.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Snap Are Making a New Kind of Spectacles Which May Feature Augmented Reality
Reviewed by Unknown
on
Tuesday, June 13, 2017
Rating:
Reviewed by Unknown
on
Tuesday, June 13, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.