Snapchat Have Teamed Up With Royal Caribbean to Send Spectacles Into the Deep
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| Conde Nast Travelers |
That's why they've done things like, say, using giant yellow vending machines to distribute them, and now they've broken out a very interesting new PR stunt - they've sent the Spectacles below the waves. Teaming up with Royal Caribbean, they've developed a kind of specs/diving mask hybrid, effective for 30 minutes and capable of working in depths up to 150 feet.
The SeaSeeker mask is @robertoochoahe approved. Check out the barracuda! See conservationist Gaby Nava's dive today. 👻: @RoyalCaribbean pic.twitter.com/sv96DexdIa— Royal Caribbean (@RoyalCaribbean) June 22, 2017
To demonstrate, three divers took the 'SeaSeekers' for a test drive. The first, marine biologist Gabriela Nava, used them to demonstrate what coral planting looks like. The second, wildlife photographer Roberto Ochoa, used them to search for migrating whale sharks, and although he didn't manage to find any, he caught a lot of other interesting marine fauna in the process.
Nurse sharks, stingrays, Belize, @deepleigh — need we say more? Follow us @RoyalCaribbean on 👻 to see where we take the SeaSeeker mask next. pic.twitter.com/25OD8jKnys— Royal Caribbean (@RoyalCaribbean) June 26, 2017
They saved the best for last though. On Sunday, they released footage of free-diver Ashleigh Baird plunging into Belize's Great Blue Hole, believed to be the largest marine hole of its kind on the planet. It's pretty astonishing, from the descent itself to the stingrays she finds deeper down. More videos are going to be released sequentially on Snapchat and Twitter to demonstrate the capability of the SeaSeekers.
If you missed it, watch Gaby Nava regrow the reefs. Today, see @deepleigh freedive the deepest cenote in Quintana Roo. 👻: @RoyalCaribbean pic.twitter.com/m2794d8xsy— Royal Caribbean (@RoyalCaribbean) June 23, 2017
The hope is that eventually the gear will be made commercially available if Snap can get the patent secured. Initially at least, they'll only be accessible to Royal Caribbean cruise-goers, but if that goes well then they might get a wider release. Knowing, they'll probably end up distributing them using a fleet of yellow submarines or something.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
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Snapchat Have Teamed Up With Royal Caribbean to Send Spectacles Into the Deep
Reviewed by Unknown
on
Tuesday, June 27, 2017
Rating:
Reviewed by Unknown
on
Tuesday, June 27, 2017
Rating:
Unknown
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