Facebook Are Cracking Down on Pirating With Their Latest Acquisition
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As such, they've picked up the rights to Source3, software technology which is designed to detect when intellectual property is being used without the permission of the owner. Not only have Facebook taken on the program itself, but they've also picked up several members of the development team.
Facebook have come under fire numerous times for failing to effectively deal with content theft, even after they introduced the 'Rights Manager' system two years ago to flag such incidents. The option to simply make revenue off of your own content, even when it's stolen, was also brought in a few months ago, but that doesn't seem to have made much difference either.
It's not immediately clear what Facebook intend to do with the Source3 technology now that they have it, but it represents a commitment to better rights protection. This is more of an appeal to brands than standard users, Facebook have a great deal invested in the race for high quality video content, and a big part of that is assuring publishers that their content is completely secure.
Source3 is being completely integrated into Facebook, the name and official website are being done away with, and the developers will work out of Facebook's New York office. Interestingly, this isn't the first time the development team have sold rights off to a tech giant - they sold RightsFlow to Google in 2011.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
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Facebook Are Cracking Down on Pirating With Their Latest Acquisition
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Friday, July 28, 2017
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