Formula One Partners Up with Snapchat for the 2017 Season
Formula One's history with social media has always been a bit of a rollercoaster ride.
When Liberty Media acquired F1 earlier this year there was hope that the new management would bring about change to the falling interest in the sport. Although the company's more relaxed approach to social media came across a few bumps in the road, it seems like they've finally found their feet in the online world.
This week, Formula One announced its new partnership with Snap Inc., the company behind popular visual messaging service Snapchat. They revealed their intention to make use of the app's Discover feature which allows fans to add their pictures and videos to a curated stream of event-specific content. This partnership is set to debut at the Silverstone Circuit in Northamptonshire this weekend for the British Grand Prix.
On why they chose this venture to be their first major foray into social media, Formula One said that:
"Our stories allow Snapchatters at the same event to contribute their unique perspectives through video and photos Snaps to one collective Story, capturing the atmosphere and excitement.
"We want to work with partners to bring fans closer to the amazing show that is Formula One, an incredible mix of technology and individual talent - and Snap fits that bill."
Although they're highly complementary of Snap Inc. - for which the feeling's mutual according to the company's vice president - this is just the first step in Liberty Media's plan to develop the sport across social media. With other more popular networks like Facebook and Twitter waiting to be utilised, it's likely that Formula One will soon see its interest revitalised by a generation of fans who may not have been too familiar with the sport in the past.
F1's partnership with Snap will continue throughout the rest of the season, with races in Singapore, Brazil and Abu Dhabi all set to receive the same treatment on race day. Whether the two companies will continue to work together further into the future is currently unknown, however Snap's declaration that "working with Formula One has been at the top of our wish list for a long time" does indicate that there would certainly be interest in continuing this partnership.
For now, we'll just have to wait and see how the online world reacts to this weekend's Grand Prix and whether F1's presence in Our Stories is a rousing success or an unfortunate mistake. I'm almost certain it will be the former.
James
is a passionate scriptwriter and reluctant poet with a talent for the
dystopian. When he’s not staying up late watching the Simpsons he’s beating the
world at Mario Kart, always with a glass of wine in hand. You can expect to
find his ramblings about music and life at @Songbird_James
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Formula One Partners Up with Snapchat for the 2017 Season
Reviewed by Unknown
on
Friday, July 14, 2017
Rating:
Reviewed by Unknown
on
Friday, July 14, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.