Snapchat's Ad Creation Tool Has Arrived
 |
| Sprout Social |
Snap Publisher offers a small array of different templates, each of which is fully customisable with all the content types users are able to upload, as well as company logos. Once the ad is built, it gets published on Ad Manager, another business feature which Snap recently brought out. In both cases, small to middle sized businesses with less budget and resources for advertising are being targeted.
Bringing in brands with shallower pockets might not seem like the best move for a company with stock valuation which is moving the wrong way, but a general increase in brand interest and activity can still look good on an earnings report, such as the quarterly one Snap are due to publish in about a month's time. It bodes well for the future, and at present Snap don't really have much to show off, so it makes sense to focus on things which look set to boost ROI further down the line.
The second part of that is user growth, which is even more critical. There's little benefit in a more versatile advertising space if there isn't anybody there to advertise to. Snapchat's user growth rates aren't what they used to be, but the hope is that all the recent new additions have brought in more users, but more specifically, that they've withstood the attempts by Facebook to lure their clientele to their platforms.
As far as brands are concerned, this will be an important test, internal advertising tools are great but they have to be more versatile and more convenient than any other third party options. More than that though, Snap need to prove that it's worth making the effort to create specific ads within Snapchat. If the engagement figures don't ad up, little will change.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Snapchat's Ad Creation Tool Has Arrived
Reviewed by Unknown
on
Thursday, July 20, 2017
Rating:
Reviewed by Unknown
on
Thursday, July 20, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.