Accidental Clicks Will No Longer Factor Into Facebook's Ad Network
 |
| Boostlikes.com |
Facebook have now instated a clause where if the clicking user leaves within two seconds or under, it won't be counted towards metrics/Audience Network fees. The two seconds isn't set in stone, it's just a jumping off point, and will likely be adjusted when Facebook have a better idea of what the margin of error actually is, after all, just because you don't leave the page immediately doesn't mean you clicked the ad on purpose, necessarily.
Some are concerned that this may end up having a negative effect on their bottom line stats but that's a small price to pay for cultivating a more balanced, accurate advertising system on Facebook. Given that they plan to soon make deeper ad metrics more broadly available, it all feels like part of a bigger push to lure new advertisers in and appease existing ones. If there's one thing Facebook are good at, it's ad space, and with all the trouble Google have been facing on that front, they're steamrolling the competition.
Social media advertising is still, in many ways, an unanswered question. Nobody really fully understands the best approach yet but Facebook are setting the standard. What advertisers are really looking for is a malleable experience, one which feeds them back the most in-depth information it's possible to get, and shows them how to refine their ads to improve on existing stats. Little tweaks like discounting accidental clicks might not seem like much, but when taken in conjunction with everything else, it's a prime example of why Facebook are so far ahead of everyone else.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Accidental Clicks Will No Longer Factor Into Facebook's Ad Network
Reviewed by Unknown
on
Monday, August 14, 2017
Rating:
Reviewed by Unknown
on
Monday, August 14, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.