Facebook Experience another Setback in India as IPL Cricket Streaming Bid is Rejected
Facebook seems to have something of a turbulent relationship
with the Indian populace and authorities; while the country remains one of
Facebook’s largest markets, controversy surrounding their ‘Free Basics’
internet plan in particular has mired the view of many in regards to the social
media giant.
Well, what better way to re-secure the favour of the masses
than by providing content surrounding the national sport? India as a whole has
a well-documented love of cricket, with audiences for many of the Indian Premier
League’s (IPL) 60 annual matches exceeding 50 million; digital audiences are
also large and continuing to grow, so securing the rights to broadcast such
content would certainly help both Facebook perception and bottom-line in this
most-important of markets.
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| Img: Indian Premier League (IPL) |
Amazon and Yahoo also signed up to the rights auction, but
ultimately chose not to participate. This left Facebook as the only technology
company to lodge a bid and the highest bidder overall for digital rights with a
bid of 3,900 Crore Rupees, or roughly $6 million (USD).
Unfortunately for Facebook this was still some way off the
winning bid; the social media company was beaten to the top spot by 21st-Century-Fox-owned
Star Media, who secured IPL rights for the next five years covering both TV and
digital for a sum approximately five times larger than the figure offered by
Facebook for digital rights alone.
Summary - @starindia wins @Vivo_India #IPLMediaRights Invitation to Tender for INR 16,347.50 Crore (US $2.55 billion) pic.twitter.com/WSKyYh9xeF— IndianPremierLeague (@IPL) 5 September 2017
While this is certainly not the desired outcome for Facebook
- those rights would after all have helped them secure a massive streaming
audience on the Indian subcontinent – I doubt it will cause them any
substantial troubles in the near future. Facebook, despite past controversies,
remains popular throughout the country, and that $600m can now be directed at
other ventures.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Facebook Experience another Setback in India as IPL Cricket Streaming Bid is Rejected
Reviewed by Unknown
on
Tuesday, September 05, 2017
Rating:
Reviewed by Unknown
on
Tuesday, September 05, 2017
Rating:
Unknown
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