Chinese Social Media Platform WeChat Reaches One Billion User Accounts Worldwide
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| Img: Sinchen Lin |
There are a number of contributing factors to WeChat’s
success. First of all it’s important to note that the above figure relates to
the number of registered accounts globally; users are free to make more than
one account and are likely to do so in order to keep work communications
separate from private ones, for instance. As such the number of registered
accounts exceeds the platform’s actual daily user count.
WeChat are also aided by China’s strict censorship laws,
under which popular western platforms including Facebook Messenger and WhatsApp
are blocked. This forces Chinese users to seek out other options, and WeChat
provides a more-than-agreeable alternative. In many ways, it is often cited as
being superior to our own favourite apps and networks.
On that note you cannot discount WeChat’s own business savvy
when citing reasons for their success. The platform is often lauded for the
wide variety of services it offers, acting as a form of digital one-stop-shop
for the needs of many users. WeChat now boasts 902 million daily users sending
approximately 38 billion messages per day, so the company are clearly doing
something right.
Sam
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Currently working as Editor of Social Songbird, he hopes to one day drop that
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Chinese Social Media Platform WeChat Reaches One Billion User Accounts Worldwide
Reviewed by Unknown
on
Tuesday, March 06, 2018
Rating:
Reviewed by Unknown
on
Tuesday, March 06, 2018
Rating:
Unknown
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