Facebook Bring in Former BuzzFeed & Pinterest Execs in Effort to Push Video Content
It’s no big secret that when it comes to video content,
Facebook’s standing in the industry isn’t quite where they would like it to be.
The platform performs well at least in my own experience in terms of
live-streaming, with pages for bands and the like making particularly good use
of the feature, but when it comes to curated content their offerings could be
accused of being somewhat lacklustre.
Recently the company have made some major steps towards
improving the video side of the platform, the most recent evidence of which
comes in the form of two high profile new additions to Facebook’s upper
echelons - with Matthew Henick, former head of BuzzFeed Studios, and Mike
Bidgoli, a former Pinterest executive, both joining the ranks.
Mr Henick is to hold a demanding position within the
company, taking the lead in global video content. Mr Bidgoli meanwhile will
head up Facebook watch, an initiative launched to a select group of users last August
which provides access to content such as women’s basketball, parenting advice,
and even an unscripted series by Kim Kardashian West, all via Facebook’s
various apps and of course their website.
The two high profile appointments follow a significant
ramping up of Facebook’s presence in the sector as it seeks to muscle in on the
television market. Whether or not their efforts will ultimately bear fruit
however remains to be seen, as they have a long way to go if they are to catch
the likes of YouTube, Netflix, and Amazon at the top, and that’s before you
even factor in traditional television networks.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Facebook Bring in Former BuzzFeed & Pinterest Execs in Effort to Push Video Content
Reviewed by Unknown
on
Tuesday, March 06, 2018
Rating:
Reviewed by Unknown
on
Tuesday, March 06, 2018
Rating:
Unknown
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