Snapchat Apologises for Appearance of ‘Tone Deaf’ Rihanna/Chris Brown Advert on their Platform
There are many decent topics out there from which to derive a little humour and share a joke with the online populace; even in the case of some darker subjects humour can be an effective coping mechanism. However creating and circulating an online advert which seemingly makes light of such a serious issue as domestic violence, you would think, is obviously a stupid idea to say the least.
Some, it would seem, did not get that memo.
This time it’s Snapchat which has drawn the wrath of the
online community after Twitter user @TheRoyceMann brought to public attention
the fact that Snapchat had been allowing a rather controversial advert to do the
rounds of their platform. The advert in question - made to promote the mobile
game ‘Would You Rather?’ - can be seen below along with Royce Mann’s rather apt
summary.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG— Royce Mann (@TheRoyceMann) 12 March 2018
As I’m sure you have noticed, the ad appears to reference the 2009 incident in which Chris Brown assaulted his then-partner Rihanna in his car; a crime for which he was later convicted by a court-of-law.
After the ad became public knowledge Snapchat quickly apologised
and removed the offending material from their platform while insisting it had
been published “in error”.
A spokesperson for Snap Inc. commented, “The advert was
reviewed and approved in error, as it violates our advertising guidelines. We
immediately removed the ad last weekend, once we became aware.
“We are sorry that this happened.”
The advert was undoubtedly a bad idea, but what I do find
odd in all of this is that by far the vast majority of the hate is being
directed at Snapchat for allowing the ad on their platform, whilst the company
behind ‘Would You Rather?’ who actually commissioned the offending material in
the first place seem to have escaped scot-free. Funny that.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Snapchat Apologises for Appearance of ‘Tone Deaf’ Rihanna/Chris Brown Advert on their Platform
Reviewed by Unknown
on
Wednesday, March 14, 2018
Rating:
Reviewed by Unknown
on
Wednesday, March 14, 2018
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.