Worries Concerning Data Use by Mobile Apps Fail to Sway Users Away from Downloads
New research from The App Developers has
revealed that while 58% of the population are worried about mobile apps
stealing personal data, they still went on to download as many as 100 paid apps
each over the course of 12 months.
Surprisingly 73% of respondents said that, despite being
worried about their data, they would still only download free apps - which were
far more likely to be monetised with targeted advertising or by capturing their
data.
When asked about how they preferred to access premium
content within free apps, more than a third of those worried about their data
said they’d prefer to access premium content in exchange for being subjected to
“un-skippable” in-app advertising, this compares with just 13% who preferred to
pay for the content directly or as an upgrade cost.
Sam Furr, founder of The App Developers, said, “Despite the
fact that such a large concern exists, the public continue to download free
apps in abundance, meaning that companies should make efforts to keep their
apps free if they want to reach the largest possible audience.”
“Luckily, only a tiny minority of apps are capturing data
with the intent to sell on,” he continued, “most will fall foul of the new GDPR
rules, demonetising lots of the less-trustworthy apps and allowing those to cut
through the noise who genuinely add some value.”
New GDPR legalisation will mean hefty fines for those found
in breach of data protection laws. Of those who have only downloaded 1-5 apps
in the last 12 months, 67% admitted to being concerned about apps using their
data for marketing purposes.
Comparatively, 69% of participants who have downloaded
51-100 apps in the last 12 months revealed they were content with handing over
their personal information to apps. This could suggest app-addicts are unsure
of the potential consequences of carelessly handing over their personal
information, or are comfortable with the way their data could be used.
However, the overall perception of apps asking for personal
information is negative, with 60% of participants being against it; meaning
apps who request this might be unpopular to download.
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @Songbird_Sam
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Worries Concerning Data Use by Mobile Apps Fail to Sway Users Away from Downloads
Reviewed by Unknown
on
Friday, March 02, 2018
Rating:
Reviewed by Unknown
on
Friday, March 02, 2018
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.