YouTube Boasts of Astounding Reach in Indian Market, Claiming 80% of All Age Groups
YouTube has firmly cemented itself as one of the leading
players in the online world, but what you may not realise is just how big the
now-global platform has become. From its humble beginnings as a video hosting
platform for home movies and silly user-generated content, YouTube has now
become a legitimate arm of the entertainment industry in its own right – one
witnessed by a great many people.
The platform’s reach and influence in the western world is
widely known, but the company has also amassed great popularity wider afield.
Take India for example, where affordable data and localised language content
have enabled YouTube to reach across 80% of internet users across all
age-groups, according to the company’s own claims. The company further claim
that on mobile platforms alone, they reach around 225 million active users
throughout India, making this the fastest growing country for the platform.
YouTube go on to assert that 65% online video viewers
subscribe to channels on YouTube, and that 85% of them will watch a new video
within two days of it being uploaded. The website’s uses go beyond pure
entertainment however, with 50% of working women reportedly referring to YouTube
when purchasing beauty products, automobiles, holidays and travel experiences,
and even real estate.
The aforementioned claims are made off the back of recent research
conducted by YouTube, in which the company interviewed 3230 respondents throughout
the cities of Mumbai, Delhi, Lucknow, Bhopal, Bangalore, Hyderabad, Chennai and
Kochi/Trivandrum.
Rajan Anandan, Vice President for South East Asia and India
at Google, said, “YouTube has become a powerful platform for users, content
creators, and advertisers alike. [The] huge variety of premium content combined
with the growing base and popularity of our creator community truly
differentiates YouTube from all other platforms.
“For brands, YouTube is now an end-to-end platform and as
per the Dec. 2017 ComScore Video Metrix Multi-Platform it reaches 85% of all
highly engaged Internet users, in the 18 years and above age-group, across
India.”
Robert Kyncl, Chief Business Officer for YouTube, also
commented, “In the last few years, India has emerged as an incredibly dynamic
content and user market for YouTube. We now have more than 300 channels with
over a million subscribers, from just sixteen channels in 2014.
“We will continue to invest in programs to support creators
and encourage more diversity and distribution of their content. And we’re
doubling down on our efforts both on product and advertising to unlock the
potential of online video advertising for everyone.”
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YouTube Boasts of Astounding Reach in Indian Market, Claiming 80% of All Age Groups
Reviewed by Unknown
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Tuesday, March 27, 2018
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Reviewed by Unknown
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Tuesday, March 27, 2018
Rating:
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