Cision's 2018 State of the Media Report Reveals Rising Anxiety Amidst Journalism’s Fake News Battle
Cision, a leading
global provider of earned media software and public relations services, today
released the results of their 2018 State of the Media Report. The global survey of 1,355 journalists reveals
the biggest trends and challenges facing journalists today against a backdrop
of increasingly volatile political and social public opinion, and provides some
rather interesting insights in the process.
Key findings from the study include:
- 56% of global respondents said fake news is making readers more sceptical about the content they read than ever before
- 71% said they thought the public had lost trust. However, this is an improvement on last year, as this figure saw a 20% decrease from 91% in last year’s survey
- 75% globally said ensuring content is 100% accurate is most important to their organisation - more so than being first to publish a story
- 34% of media believe updated social media algorithms will be the most impactful technology on their profession while 21% cited AI and machine learning on the back-end
“As tested as the industry has been,” he continued, “it’s
both surprising and hopeful that this year’s findings show signs that many in
the industry feel that the public is slowly but surely supporting mainstay
journalistic institutions again. In order to continue this positive momentum,
brands and journalists must work together to tell engaging, credible and
accurate stories that will resonate with the public and continue to help regain
trust.”
The annually conducted report features findings and
responses from a pool of 1,355 journalists and influencers, with the aim of
tracking their evolving perception of the media and communications industries.
Cision’s annual report highlights the key issues facing journalists today in
the hope of helping communications and PR professionals drive better media
engagement and results.
Click here to read the Cision 2018 State of the Media Report in full.
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Cision's 2018 State of the Media Report Reveals Rising Anxiety Amidst Journalism’s Fake News Battle
Reviewed by Unknown
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Tuesday, April 24, 2018
Rating:
Reviewed by Unknown
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Tuesday, April 24, 2018
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Unknown
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