Facebook Announce New Dating Features during F8 Conference Keynote
Taking to the stage in San Jose, California for the F8 Facebook Developer Conference on
May 1st, Facebook CEO Mark Zuckerberg announced during his keynote
speech that Facebook will be delving into the world of dating with new features
designed for “building real, long-term relationships - not just for hook-ups.” The
latter comment, which Zuckerberg delivered with a chuckle, appears to be a
not-so-subtle swipe at long-established dating apps like Tinder, which has
gained something of a negative reputation in many circles.
“People already use Facebook to meet new people, and we want
to make that experience better,” the post states, “People will be able to
create a dating profile that is separate from their Facebook profile - and
potential matches will be recommended based on dating preferences, things in
common, and mutual friends. They’ll have the option to discover others with
similar interests through their Groups or Events. However, what people do within
the dating feature will not be shown to their friends. We’ll share more
information when this begins testing later this year.”
In a blog post summarising the first day of the F8 Conference,
Facebook shed further light on how exactly the new feature will work,
reiterating the explanation given on stage by Facebook product chief Chris Cox.
 |
| Facebook product chief Chris Cox addresses the audience at the F8 Conference - Img: Facebook |
User privacy and of course the potential for embarrassment are
always concerns with such features, especially on a site such as Facebook which
contains much of our personal information and links to our social circles. Attempting
to address this concern, Zuckerberg told the F8 audience, “We have designed
this with privacy and safety in mind from the beginning. Your friends aren’t
going to see your profile, and you’re only going to be suggested to people who
are not your friends.”
The announcement is already having an impact upon
established brands in the dating game such as Tinder and OkCupid, both owned by
parent company Match Group. The Verge reports that as soon as Facebook’s plans
were announced, Match Group’s stock dropped by 17%.
As is apparently the way with each and every new feature
Facebook launch however, this one is not without its controversies. Some have
questioned the company’s decision to allow individuals listed as ‘in a
relationship’ or ‘married’ to use the dating feature as they fear it will promote
extramarital relationships and messy break-ups. Others however point to the occurrence
of open relationships and other non-monogamous forms of relationships and
instead applaud Facebook for their inclusivity.
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is an aspiring novelist with a passion for fantasy and crime thrillers.
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Facebook Announce New Dating Features during F8 Conference Keynote
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Wednesday, May 02, 2018
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Reviewed by Unknown
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Wednesday, May 02, 2018
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