Twitter Doubles its Premium Content Deals, Bringing Disney & Marvel into the Fold
Video is experiencing something of a boom on Twitter and seems to be turning their fortunes in the process. Twitter assert that video now accounts for more than half of their ad revenue and was again the fastest-growing ad format in the first quarter of 2018; a fact they are clearly keen to capitalise on as the company announced during their 2018 Digital Content NewFronts event that they are upping the number of premium content deals they hold with traditional media partners to nearly double its current figure, and they’re bringing in some pretty notable brands as they do so.
Media companies now partnering with Twitter include the
likes of Disney/ESPN, NBC Universal, Viacom, Live Nation Entertainment, Hearst
Magazine Digital Studios, and Will Packer Media. The company have also expanded
existing deals with sporting bodies such as MLB and MLS.
To give you an idea of the sort of content you can expect,
NBC Universal will distribute live video from NBC, MSNBC, CNBC, Telemundo, and
E!. Viacom meanwhile will reportedly distribute a total of four live shows
based on MTV, BET, and Comedy Central properties.
Most exciting from my own point of view however is the deal
with Disney/ESPN, which will bring live shows from ESPN, ABC, Disney Channel,
Disney Motion Pictures, and the now global-behemoth that is Marvel.
In a blog post explaining the new deals, the company stated, “Twitter is what’s
happening and this makes it a unique and powerful platform for premium video
content that people watch and discuss in real time. With these new content
offerings, we’re helping people enjoy more great video content, helping
publishers drive more revenue, and helping brands align with the best mobile
video content, all at massive and accelerating scale. If you’re a brand,
there’s no better time to reach and engage your audience through premium video
content.”
The timing couldn’t be better for Twitter, and investors are
already getting excited about what these new deals may mean for the company’s
prospects. I suppose only time will tell on that front, but as users we are
surely on the winning end of this.
For a full breakdown of all new content coming to Twitter as
part of the new deals, take a look at the summary provided in the original report
from Variety.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Twitter Doubles its Premium Content Deals, Bringing Disney & Marvel into the Fold
Reviewed by Unknown
on
Wednesday, May 02, 2018
Rating:
Reviewed by Unknown
on
Wednesday, May 02, 2018
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.