YouTube Faces Creator Backlash for Reshuffling Subscription Feeds in Non-chronological Order
Since February of this year YouTube has been testing a new
approach to sorting content within subscription feeds, switching from a
chronologically ordered feed to a ‘personalised’ feed determined by an
algorithm. The test has been ticking along quietly behind the scenes largely
unnoticed for months, but as the reordered feed begins to roll out to an
increasing number of users and creators, the complaints have begun rolling in.
The uproar began with a single complaint regarding the
reshuffled subscription feed, which the YouTube team chose to address publicly
by tweeting, “We find that some viewers are able to more easily find the videos
they want to watch when we order the subs feed in a personalized order vs
always showing most recent video first.” With the issue now made public a
number of well-known creators and YouTube personalities began to share their
own opinions of the ongoing test, and the response was overwhelmingly negative.
Colleen Ballinger,
the creator behind the popular YouTube channel Miranda Sings, expressed her
concern via tweet. “I don’t see a single positive response to this announcement,” she
asserted. “Please reconsider. This will really hurt your content creators!!!!”
Other creators to join Ms Ballinger in publicly expressing
their dislike of the newly ordered feed include video game vlogger Seán
McLoughlin (better known as Jacksepticeye),
and Grace Helbig, known for her comedic content.
When approached by Variety
for more information on the subject, a YouTube representative responded, “With
more videos coming to YouTube every minute we’re always experimenting with ways
to help people more easily find, watch and share the videos that matter most to
them.
“This is one of many small experiments we run all the time
on YouTube. We use both quantitative data as well as user and creator feedback
to make decisions on which features to launch.”
Sam
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Currently working as Editor of Social Songbird, he hopes to one day drop that
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YouTube Faces Creator Backlash for Reshuffling Subscription Feeds in Non-chronological Order
Reviewed by Unknown
on
Tuesday, May 29, 2018
Rating:
Reviewed by Unknown
on
Tuesday, May 29, 2018
Rating:
Unknown
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