Facebook Launches Grow – A New Marketing Program & Print Magazine for Business Leaders
In a substantial shift from their digital roots, social
media giant Facebook recently announced
the launch of a brand new print magazine aimed at business leaders and
executives. The magazine forms part of a wider marketing program known as ‘Grow’,
which Facebook say “started life as a small event in the English countryside
three and a half years ago” with the aim of helping to “grow businesses,
networks and perspectives by shining a light on people, companies and trends
that are challenging the status quo”.
The program now encompasses not only events but also a
digital arm and the aforementioned print magazine, all designed to help
maximise the program’s audience across as many platforms as possible.
The magazine will be available in selected airport and train
business lounges as according to Facebook, “business leaders have limited time
for long reads at work, so we've also created a physical version with journeys
in mind”. The magazine will also be distributed to the platform’s clients
directly. Alongside this all content will also be posted to the official Grow Facebook page
and dedicated blog. This appears to be a temporary measure however as Facebook
says that “a new digital home for Grow is coming soon”.
Grow will also continue to host small, invite-only Grow
events in the UK, France, Italy, Germany and Sweden.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Facebook Launches Grow – A New Marketing Program & Print Magazine for Business Leaders
Reviewed by Unknown
on
Thursday, June 28, 2018
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