Instagram May be Going after YouTube with New Long-form Video Hub Launching June 20th
According to reports from TechCrunch
and WSJ,
Instagram have been quietly planning a subtle departure from their usual
high-volume, short-form approach to media and are in fact planning to take on
YouTube at their own game with the launch of a brand new professional video
platform housing long-form content up to one hour in duration. Now it seems
that we may have a launch date for the new hub, or at least a formal
announcement on the way.
This revelation again comes from sources speaking to TechCrunch,
who report that select reporters have now begun to receive invitations to a “special
event” on June 20th – a date which lines up perfectly with initial reports of
the long-form video hub’s launch.
The invitation reads, “Instagram has some news to share, and
we want you to be the first to hear about it.”
As you can see the company haven’t provided much detail, or
in fact any at all, but if insider reports are to be believed then this invitation
could well be to the official announcement or perhaps even launch of the new
video platform.
In terms of what sort of video video quality you can expect,
think of YouTube’s home-based creators or Snapchat’s Discover feature rather
than Netflix’s high budget approach. The new platform will reportedly feature
4K capability but it will be up to the creators to make use of this, which many
YouTube stars simply do not.
We are yet to hear hint of a name for this new platform, or
any specifics at all really, but hopefully all will become clear after the
event has taken place.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Instagram May be Going after YouTube with New Long-form Video Hub Launching June 20th
Reviewed by Unknown
on
Tuesday, June 12, 2018
Rating:
Reviewed by Unknown
on
Tuesday, June 12, 2018
Rating:
Unknown
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